During the foundation


During the foundation


Während der Gründung

Depending on which option was chosen at the end of the business start-up, there are certain ways that business start-ups must take. The choice of legal form, for example, in a start-up of great importance, while it is cleared in a takeover for the time being. The question of various funding measures that budding self-employed people can use for online marketing projects is just as important as the taxes payable.

  • legal forms
  • funding opportunities
  • Control
  • Insurance

 Legal forms

The choice of legal form is initially based on whether founders start alone or with partners in self-employment. Also the question of the limitation of liability determines the decision as well as the possible costs by the selected legal form, for example due to a necessary notarial certification. In general, a distinction is made between one-person start-ups, partnerships and corporations. The following information serves as a guide. The advice of a specialist is recommended to every founder and founder.

A-person founding

If business start-ups want to start their own business with their idea for an online marketing project, they can choose between the legal form of sole proprietorship, one-person limited liability company and one-person company. These differ, among other things, with regard to the liability issue, the expense of registering one’s own company as such, and the amount of the share capital. Self-employed individuals, for example, decide on the size of the start-up capital themselves, but are fully liable to private assets.

In a one-person limited liability company is liable only with the company assets. When founding, however, a minimum capital of 25,000 euros must be available. For the one-person company, the amount of the capital stock is even 50,000 euros. In addition, there must be a supervisory board of at least three persons. Entirely on your own the establishment of a company with this legal form is therefore not possible.

The easiest way to start a sole proprietorship. It therefore serves well as an introduction to self-employment. Over time, the legal form can or must be changed, for example, when partners are added. The biggest advantage of a sole proprietorship is that no minimum capital contribution is necessary. In 2008, this legal form accounted for around 70 percent of all corporate forms in Germany.


Während der Gründung - Personengessellschaft
A partnership is one of
possible company forms.

For a partnership, at least two people must join to form a business. There is no minimum capital required in most forms. The shareholders are then liable with their own assets. Possible is the foundation of:

  • Civil Society (GbR)
  • Limited partnership (KG)
  • Open Trading Company (OHG)
  • Partnership company (PartG)
  • GmbH & Co. KG.

The GbR is the simplest form of business partnership and arises automatically when founders work together with a partner. With a KG there is the possibility to join with a partner, who wants to hold only limited. This is referred to as a limited partner or Teilhaft liable to the amount of his deposit, while the entrepreneur, the so-called general partner vouches with his private assets. He has the sole right to decide. If you want to limit your liability as a general partner, choose GmbH & Co. KG. However, a minimum capital of 25,000 euros is necessary.


The formation of a corporation is usually more complex than that of a partnership or a sole proprietorship. The advantage, however, is that liability is always limited. The corporations include:

  • Limited liability company (GmbH)
  • Corporate company (UG)
  • Joint-stock company)
  • registered cooperative (eG)

In the case of corporations, liability for the shareholders or shareholders is limited to their contribution. These persons do not have to be actively involved in the management, but can only provide their capital. In view of the fact that many start-ups are initially small online projects with little start-up capital, as a legal form for many, corporations will only become important as the company grows. You find further information on the topic here.

Special features – the mini-GmbH

Since the entry into force of the Act to Modernize the GmbH Law and to Fight Abuses (MoMiG) on November 1, 2008 founders can more easily start a capital company. For with the mini-GmbH, which is also referred to as a corporate company (limited liability) – short UG – is no minimum capital of 25,000 euros needed. Founders and founders will be required to pay one Euro as share capital for this form of business start-up. Like the GmbH, the UG must also be founded by the notary and entered in the commercial register. The mini-GmbH is just suitable for people who have little money available and want to limit their liability. As of January 1, 2012, 64,371 mini-GmbHs already existed in Germany.

Funding opportunities

Funding opportunities

Funding possibilities of
Banks use.

Entrepreneurs do not have to finance their online marketing project completely on their own. There are many support programs that support prospective self-employed before, during and after the foundation. The funding possibilities of the federal government concentrate on the fact that entrepreneurs do not refrain from a professional advice because of the costs. Unemployees can access the start-up grant or the start-up allowance. In addition, the Kreditanstalt für Wiederaufbau (KfW) offers a loan with low interest rates.

Start-up consulting, management consulting and start-up coaching

Depending on which phase of the start-up self-employed are, they can consult various experts. Business start-up consultants help, for example, before the actual start of self-employment. Some federal states subsidize such services with a voucher. If the foundation is at least one year old, the federal government provides a grant if the help of business consultants is used. Intensive is the founder coaching, in which founders are cared for 12 months by a coach. Depending on the state, the financial support varies between 3,000 and 4,500 euros.

Start-up grant and start-up allowance

The start-up subsidy is aimed at recipients of the unemployment benefit I. If the unemployment is terminated by the founding of the company, if there is a business plan and there is still a residual entitlement to unemployment benefits for at least 150 days, the federal government supports start-up entrepreneurs in two phases. First, a subsidy amounting to the last unemployment benefit is paid for six months. In addition, an amount of 300 euros for statutory social insurance added. The latter may, under certain circumstances, be paid in the second phase for a further nine months. The total funding period is 15 months.

The starting fee is intended for recipients of the unemployment benefit II or Hartz 4. Depending on how long the applicant is unemployed and how large is the need community, the amount of funding calculated. In addition, a loan of 5,000 euros can be requested for the procurement of physical assets. The maximum funding period is 24 months.

KfW promotional money

Self-employed persons can apply for the company loan of the Kreditanstalt für Wiederaufbau (KfW) at the house bank. The condition is that the business started more than three years ago and the applicant is creditworthy. This funding measure is therefore aimed more at self-employed people in the online marketing sector, whose companies have left the difficult start-up phase behind. The advantages of a KfW loan are the very favorable interest rate and a fixed interest rate of up to 20 years. For start-up founders, this means that they receive debt capital on favorable terms and can plan for the long term future-proof due to fixed interest rates. Further information can be found on the KfW website.



Important taxes at a glance.

Taxes that are due for entrepreneurs are an important issue for any business start-up. Even those who become self-employed in the network have to work hard on it. The most important types of taxes are income tax, sales and input tax and trade tax. They must be dealt with exactly, so that it comes later to no financially painful claim from the tax office. A tax advisor should be consulted in any case.

income tax

Income must always be taxed, as well as the income of start-ups in the online marketing area. The tax rate depends on the amount of the profit. However, there is a basic allowance that is tax-free and in 2012 is € 8,652 for single persons and € 17,304 for married couples. If the profit is higher, the tax must be higher than the tax deduction. It is due until May 31 of the following year. However, the tax office stipulates prepayments of income tax, which must be paid on a quarterly basis.

Caution: If the profit is higher than expected, founders often have the problem of paying the arrears and prepayment due. This tax should therefore not be underestimated.

value added tax

VAT or sales tax is always payable when entrepreneurs sell goods or services. For most products, it is 19 percent, otherwise 7 percent. The sales tax is indeed paid by the customer, but the money must continue to be paid to the tax office and is not intended for your own purse. Since founders not only write invoices, but also settle them themselves, the sales tax for such operating expenses can be deducted from the sales tax, which is paid to the tax office. This process is referred to as input tax deduction. The difference between value added tax and input tax is then paid to the tax office.

In the first two years after the online marketing project is founded, the VAT return must be submitted electronically to the tax office by the 10th of the following month. If the sales tax remains below € 7,500 thereafter, a quarterly advance notification is sufficient.

Exceptions – small business regulation

Small business owners can be exempted from VAT. In addition, their sales in the previous calendar year must not exceed € 17,500 and are unlikely to exceed € 50,000 in the current calendar year. The invoices to customers are then issued without VAT, which has the advantage for private entrepreneurs that they can offer their goods cheaper. However, when small businesses are used, there is no input tax deduction. Start-ups can thus lose money on large business acquisitions because they can not offset the sales tax due for them with the sales tax on their sold products. If the decision is taken against the small business rules, the decision is binding for five years.

business tax

The trade tax is due when self-employed entrepreneurs operate, which is especially the case for online trading. But also the areas of crafts, services and industry are part of it. The amount of the tax depends on the commercial income and the location of the company. Natural persons (compared to legal entities such as corporations) and partnerships are granted a deduction of 24,500 euros per year. It is only for amounts above that the business tax has to be paid.



Best protection with insurance.

Every entrepreneur – also in the online area – has a very individual need for insurance, so that a personal consultation by an expert is always helpful. Especially at the beginning of the business start-ups, founders save on their insurance premiums. There are some important safeguards that should not be left out. In addition to compulsory health insurance, these include occupational disability insurance, public liability insurance and at least one private pension insurance.

Disability insurance

Start-ups are much more dependent on their labor force than, for example, employees. Especially in the first, intensive and exhausting months and years after the foundation of the online marketing project much depends on the ability to work. If the self-employed become permanently ill and can no longer work, that means not only the end of the business, but also the total financial loss.

Many self-employed are unaware of this danger as they enjoy the best of health. But this can quickly change as a result of an accident, depression, burn-out or other illness. In addition, they are not entitled to the reduced earning capacity pension if they no longer voluntarily pay into the statutory pension insurance or have already fulfilled the waiting period through an employee relationship. Occupational disability insurance is therefore all the more important in protecting oneself from the financial and existential consequences of incapacity for work. In the insured event, the insurance pays a monthly pension determined by the founder of the business.


The public liability insurance takes over claims for damages of third parties, which have been caused by the operational activity of the founder. Depending on what kind of online marketing project it is, this insurance is very important. If an online store is managed from home, it is hard to imagine that the work will result in personal injury, property damage or financial loss. That does not mean that the insurance is not necessary. At the latest when the company grows, employees are added and a direct customer contact develops, the public liability is a compulsory insurance for company founders. Public liability insurance should always be tailored to the specific needs of each company. Only then is optimal insurance coverage possible.

Private pension

Even after the step into self-employment, some professional groups are obliged to pay contributions into the statutory pension insurance. This includes, for example, carers who themselves do not employ workers, and skilled craftsmen requiring a license. As a rule, however, self-employed persons do not pay into the statutory pension insurance unless they have voluntarily decided to do so. Without pension insurance contributions, no statutory pension will be paid later, unless a pension entitlement was acquired before the start of self-employment. But even then, the pension is so low that start-up entrepreneurs are dependent on private pensions in old age.

With the basic or Rürup pension, the self-employed have the opportunity to build a private pension, which is supported by the state. Because the contributions for the Rürup pension can be made in the tax return as special expenses for tax purposes. The limit is 20,000 euros for singles and 40,000 euros for married couples. However, in 2012, only 74 percent of them will be credited, and by 2025 the proportion will increase by two percent annually to 100 percent. In addition to tax savings, the Rürup pension has the advantage that entrepreneurs can vary the monthly payments and thus adjust their financial situation.

Thursday, 16.05.13 , written by Cornelia Teich Contributions for insurance and pensions should not be missing in any tax return. However, taxpayers must correctly enter their insurance and pension contributions in the tax return form in order to save tax properly. For this purpose, insured persons use 

 Steuererklärung: Versicherungen richtig von der Steuer absetzen

The deadline is approaching: Most taxpayers have until 31 May to submit their tax return to the tax office. Anyone who still has to torment themselves through the forms should remember: with the error-free statement of the insurance premiums and the pension contributions, the tax burden can generally be reduced significantly. Not only the contributions for the health and long-term care insurance can be claimed up to a certain amount for tax purposes, but also the contributions into the Riester contract or the expenses for the Rürup pension.

Enter insurance premiums correctly

In order to deduct the contributions for insurance and pension from the tax, two forms are important above all: the investment precaution expenses and the plant AV. Who wants to assert his pension expenses and insurance contributions in the income tax declaration, indicated in the coat sheet on line 40, that he adds all the relevant information in the relevant annexes. In this way, he informs the tax office that the contributions should be considered as special tax expenses.

  • Our service for you
  • Make more money out of lucrative investments now.
  • compare offers

Investment for pension costs: deduct insurance premiums

All information on precautionary expenses must be entered by taxpayers in the annex. These include contributions to old-age provision, ie statutory pension insurance, professional pension funds and Rürup contracts. The data to be entered can be found in the employment tax statement, the documents of the pension fund and the provider of the basic pension.

In addition, the health insurance and long-term care insurance contributions of the taxable person, his spouse and the children are noted in the investment sheet.

Editorial Tip

Since 2014 taxpayers have had their pre-filled tax return ready. With it you can retrieve data that is available at the tax office, such as name, address and date of birth, but also contributions to the Riester pension. However, the pre-filled tax return meets with criticism due to its incompleteness.

Annex AV: Information on pension contributions

Riester savers can tell the tax office their information on pension contributions in the Annex AV. Here you can enter contributions up to 2,100 euros. The tax office then automatically checks whether a tax advantage through the special tax deduction for the taxpayer is more advantageous than the granted state Riester allowance. Above all, singles who have no children often benefit from the special deduction and can look forward to a tax saving.

Other pension expenses in the tax declaration

In the tax declaration, employees can claim other pension costs up to a maximum of 1,900 euros, for self-employed persons the deductible maximum amount is 2,800 euros. For retirees, pensioners, childless self-employed as well as low-earning workers whose expenses are below the applicable maximum amount, it may be worthwhile taking into account pension expenses as well as contributions for the health and long-term care insurance and other precautionary expenses such as accident insurance, liability insurance or disability insurance to indicate in the tax return. However, it should be noted that, for example, contributions for occupational accident or liability insurance are deemed to be income-related expenses and must therefore be reported accordingly to taxpayers with income from employment as part of Annex N.

  • Here are tips and more information about the investment. >
  • Cornelia pond
  • editorial staff

More news about investment / finance

# Question of the week: What changes with the property tax assessment? # Question of the week: What’s wrong with the GroKo for employees? # New payment rules: less liability, more security 06/25/2018 Long-term care insurance: Who offers the best mix of price and performance? 06/22/2018 Question of the week: Which insurances play a role in the World Cup? 06/21/2018 Cash benefits in comparison: Which health insurance pays osteopathy? 06/20/2018 Technical progress provides many approaches to better mobility 06/19/2018 “Turnaround is not just e-mobility”